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What do pigs, the planet, many Hollywood celebrities and your waistline all have in common? They want you to go vegan – whether right this minute, or at your own pace. Maybe you’re intrigued about the vegan life but worry that it’s expensive. Or you’ve tried it but gave up because it seemed too hard. Or you just plain worry about seeming like a cow-hugging weirdo (you can, of course, hug cows without being weird). Every new vegan has concerns like these, and we can help you address each one of them.

We wrote Main Street Vegan to provide information and support to anyone, anywhere who wants to move veganward. We’re Victoria Moran – an Oprah-featured author of eleven books (accounting for the media mentions, right), a certified holistic health counselor (HHC, AADP), and a vegan of nearly three decades – and daughter Adair Moran, a lifelong vegan who’s grown up to be an actor, playwright, wildlife rehabilitator, and stunt performer (in case you thought vegans were wimpy: Not).

  • Another exciting aspect of Main Street Vegan is MSV Academy, an in-person program that trains and certifies Vegan Lifestyle Coaches and Educators.
  • I (Victoria) am a Vegan Lifestyle Coach. If you’d like a little help navigating your vegan voyage — in person in New York City or by phone or Skype wherever you are — click here.
  • The weekly Main Street Vegan radio show/podcast is live online on Wednesday afternoons — or check out past episodes with guests including Dr. Neal Barnard, Dr. Michael Greger, Jasmin Singer and Mariann Singer of Our Hen House, Prof. James McWilliams, vegan bodybuilders Robert Cheeke and Giacomo Marchese, ultra-marathoner Rich Roll, Kathy Stevens of Catskill Animal Sanctuary and Jenny Brown of Woodstock Farm Animal Sanctuary, Kris Carr, Rory Freedman, Leanne Mai-ly Hilgart of Vaute Couture and Girl Girl Army’s Chloe Jo Davis.