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About Us

Victoria Moran has been a Main Street Vegan® for almost 30 years and is an obesity survivor, maintaining a 60+-pound weight loss into the double-digit decades. She’s the bestselling author of eleven books, including Creating a Charmed Life (in 30 languages around the world) and the plant-based weight loss classic, The Love-Powered Diet. Her college thesis became Compassion the Ultimate Ethic: An Exploration of Veganism, originally published in 1985 and the first work on vegan philosophy and practice to come from a major publisher. Victoria is also an inspirational speaker, corporate spokesperson, certified holistic health counselor (HHC, AADP), graduate of the T. Colin Campbell Foundation/eCornell program in plant-based nutrition, a certified life coach, a vegan lifestyle coach in private practice, and founder and director of Main Street Vegan Academy, training and certifying vegan lifestyle coaches.

Cited by VegNews among the Top 10 Contemporary Vegetarian Authors, Victoria appeared twice on The Oprah Winfrey Show and she’s one of the celebrity coaches for PCRM’s 21-Day Vegan Kickstart. Her articles have appeared in Yoga Journal, Mothering, Natural Health, Woman’s Day, Martha Stewart’s Whole Living, VegNews, and Vegetarian Times. Her work has been noted in USA Today, the Chicago Tribune, the Washington Post, Self, Elle, Glamour, Allure, and O, the Oprah Magazine. She was named Vegan of the Year 2012, sharing that honor with male counterpart Michael Greger, MD, and she speaks extensively for vegetarian/vegan festivals, health events, women’s conferences, associations, corporations, and religious groups.

A native of Kansas City, Missouri, and an enthusiastic immigrant to New York City, Moran lives with her husband, writer and musician, William Melton, and their rescue-dog, Forbes, in a “green” condo in Harlem. Her daughter, Adair, and son-in-law, Nick, are neighbors a few blocks north. To keep in touch, please

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Adair Moran: A Main Street Vegan from birth, Adair grew up in Kansas City, Missouri, and became a New Yorker at age seventeen. She works in NYC as an actress, playwright, and stunt performer, appearing on TV shows such as Royal Pains, Blue Bloods, and Gotham. When not performing, writing, or being set on fire, she is a NY State Licensed Wildlife Rehabilitator and founding partner of Urban Utopia Wildlife Rehabilitation, New York City’s first wild mammal rehab. Adair lives with her husband, vegetarian actor Nicholas A. Moran (creator of the “Nick’s Holiday Pancakes” recipe featured in Main Street Vegan), and their two rescued dogs, Oliver and Tala. You can learn more about Adair’s performing career at www.adairmoran.com and catch up with her urban farming adventures at www.harlemfarm.blogspot.com. Follow her on Twitter @AdairMoran and Urban Utopia @uuwrwildlife.

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Formal photo of Victoria and Adair by David Rodgers