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VegNews, July/August 2012 Editors’ Pick: “When 2012 comes to a close…Victoria Moran’s MAIN STREET VEGAN will be on many year-end best lists, and don’t be surprised if it tops a few….It’s nearly impossible to find anything she’s left out…Yet, as comprehensive as Main Street Vegan is, the subjects it dishes on are only half the fun…With Moran, it’s not just what she says, but how she says it. Her words resonate, often invoking the feeling that she is talking directly to you, the reader. You’ll feel as if you are taking part in a one-on-one coaching session, and you just might be…Moran’s gentle yet experienced voice handles all the tricky subjects with aplomb…You will find yourself saying ‘Why didn’t I think of that?’ often, or maybe a resounding ‘Yes!” when a particular point sails close to your heart…A seasoned writer of 10 [previous] books, her writing is a true extension of herself: witty, fun, smart, charming, and beautiful…Main Street Vegan overflows with heart and soul, a testament to our modern vegan era from an author who has lived the material as few others have. She puts everything into it, and anyone veg- curious or already plant-based would benefit from picking up a copy. Main Street Vegan is Moran’s magnum opus.” (To read the full review, see the July/August 2012 edition of VegNews magazine, page 94.)

VegNews, September/October 2012. “10 Questions with Victoria Moran”: “The best-selling author of Main Street Vegan dishes on writing, Albert the life-saving cat, and filmmaker Michael Moore. In the September+October issue of VegNews, Publisher Joseph Connelly sat down with Victoria Moran to discuss her Main Street Vegan movement. Here, we offer the original, full-length version of the abbreviated interview that ran in the magazine: Q1. Congratulations on the publication of Main Street Vegan. The book is amazing. Can you describe the book, and explain the reasons why you wrote now? A: Main Street Vegan is to reach out to people who might be intrigued by going veg, but it seems just too hard or too weird. Since I’ve been vegan since it really was hard and weird, I think I can help. . . . (To read article, see September/October issue of VegNews p. 36, or click here.)

Reuters (picked up by the Chicago Tribune, Baltimore Sun,, and 30 other outlets):  U.S. author aims to bring vegan life to Main Street

The Chicago Tribune: Vegan Cookbook Acts as Primer for the Newbie

Vitality Magazine: Moran is a gracious storyteller. Her frank, folksy style makes you feel you’re not so much reading as “having a chat across a table,” just as the author would have it. She has a knack for lending dignity, not only to farm animals, but to human beings too. She writes: ’If we reflexively quash any uneasy feelings we have about what happens to the animals we eat, we lose a sliver of our humanity. Click here to read the complete review.

Miami New Times: …Moran’s message started to seep in from that first chapter: to bring people over from the omnivorous world, they’ve got to be able to go at their own pace. Even knowing that eating a vegan diet will do an immense amount to save the planet’s precious resources and thwart the perpetration of heinous crimes against animals is often not enough to keep even the bleeding-est hearts on the vegan side of the field. They may need to be assured that adopting a vegan lifestyle doesn’t mean they can never eat chocolate or anything junk food-like again, or that they’ll have to fill their kitchen cabinets with stuff purchased at….Click here to read the complete article.

Publisher’s Weekly: Moran’s feisty, fun and fearless guide to eating vegan on your own terms will win her many fans…. As a comprehensive and highly motivating resource for upping the bar on quality of life, Moran’s book takes veganism to the next level….Click here to read complete review.

Metro New York: “Affordable Vegan Options Around the City.” Eating vegan just got a whole lot easier — and much more affordable….Click here to read the complete article.

The Oregonian: “You Don’t Need to Be Wealthy to Go Vegan.” The downside to celebrity veganism is the way it convinces some folks that you’ve got to be affluent to afford to eat this way. And that’s a perception that’s relatively new…Click here to read the complete article.

Taste For Life: “Certified holistic heath counselor Victoria Moran shows that making the switch to a vegan lifestyle can be accomplished without breaking the bank or giving up tasty foods. Her 40 practical steps toward a healthier diet can be followed at any pace and in any order…(To read the full review, see the June 2013 edition of Taste for Life magazine, page 16.)

Vegan Health and Fitness Magazine: Photo filled feature article, Summer 2013 Issue, page 88. Subscribe online.


Little Green Kettle Rockstar Series Presents: Victoria Moran: I could talk and talk for hours about Victoria, but nothing will make you love her more than listening to her speak about her passion for veganism, food, health, and the animals. Her eloquence and the way she feels so approachable and relatable, make this wonderful speech (and others I’m linking to below) a complete treat and inspiration. Read More

Redbook “The 9 Habits of Naturally Thin People”: Yes, science goes back and forth on this one. Some studies say that having smaller meals throughout the day works because it keeps your metabolism steady. But naturally slim women don’t mess with snacking. “In countries with low obesity rates, people still eat breakfast, lunch, and dinner and live life in between,” says Victoria Moran, author of Main Street Vegan. In fact, that’s also how we ate in the United States before the obesity crisis struck in the 1970s. Read More (Ellen Degeneres’s blog): Read here what Ellen has to say about Main Street Vegan as one of her “book picks.”

PCRM 21-Day Vegan Kickstart: Victoria Moran is an international speaker, a board-certified holistic health counselor (C.H.H.C., A.A.D.P.), and VegNews cited her among the Top 10 Vegetarian Authors. Her books include the perennial best-seller Creating a Charmed Life, and the vegan weight-loss classic The Love-Powered Diet. Her latest book is Main Street Vegan: Everything You Need to Know to Eat Healthfully and Live Compassionately in the Real World, written with her daughter, Adair Moran, an actor, stunt performer, and lifelong vegan…Click here to read full post + 4 recipes not in the book! The new Main Street Vegan, a plant-based omnibus where spirit meets stomach and magic meets Main Street. Click here to read the full post. (by Earth Balance): It’s day two of our ‘Month of Plant-Based Eating’ program! Earth Balance® and Made Just Right™ have partnered with over 25 plant-based diet experts to share tips for “leaning into” a plant-based diet. Victoria’s Tips: Make your plate look like a Christmas tree: mostly green, with splashes of other bright colors….Click here to read full post with tips. For anyone who wants to explore a plant-based diet but is overwhelmed by tomes about nutrition or befuddled by the avalanche of vegan books and blogs, here’s a great place to start. Victoria takes you down the path step by step, in bite-sized, entertaining chapters that each end with a tasty, do-able recipe (though this isn’t a cookbook, there are forty recipes in total)…Click here to read the complete review. As this isn’t a cookbook . . . instead I’m going to speak in glowing terms of the content of the book as I really enjoyed this read. Click here to read the complete review.

ChicVegan Interview Series (with so many fun pictures!): I know you will enjoy our interview of mother / daughter team Victoria and Adair Moran.  Lucky for those of you living in the LA area, Victoria will be speaking about and signing her book on Tuesday, May 1st, at 7pm at the Barnes & Noble at The Grove…I know she would love to meet you!…Click here to read the full interview. Aspiring vegans will find priceless guidance in Main Street Vegan…Click here to read full (short) review. …It’s hard to believe how much information about veganism is packed into this one easy to read book…Main Street Vegan gives aspiring vegans a host of information about all of the aspects of veganism by dispelling myths and rumors associated with going vegan and making the approach to going vegan seem much more plausible to even a hardcore meat eater…Click here to read the complete review. Have you ever been sad that a book ended and you couldn’t keep reading? The Penguin Group just sent over a new book Main Street Vegan by Victoria Moran that captivated me the whole way through. At first glance I thought 300+ pages about veganism… yikes, this is going to be tough to get through. They always say never judge a book by its cover because I could not put this book down! I am obsessed….possibly one of my favorite books ever!…Click here to read the complete review. This author says going vegan can save you $4000 a year….Click here to read the full article. Main Street Vegan is the bible of vegan living. . . .Click here to read the full post. She gently nudges readers “veganward,” not by dwelling on the horrors of factory farming (though she does discuss this), not by alarming carnivores about the health risks of eating animal proteins (though she makes perfectly clear that a diet without meat and dairy is, from a health point of view, optimal), and not by shaming readers who haven’t yet made the full leap to veganism. Instead, Moran shares the happiness, bounty, and vitality there is to be found in a healthy vegan lifestyle. Click here to read the full review. Are you annoyed by vegans?  Envious of their great skin?  Or wondering if a vegan diet is right for you? Being a vegan is no longer just for hippies and rich celebrities.  A plant-based diet, and the astounding health benefits that come with it, are within reach. Curious?  Learn more in this exclusive interview with Victoria Moran, best-selling author of the new book, Main Street VeganClick here to read entire interview Victoria and her stepdaughter, Sian Melton, at fundraiser for Physicians Committee for Responsible Medicine: Click here to read.  Victoria Moran is a longtime vegan, and a force within the vegan movement. Author, vegan lifestyle coach, teacher, inspirational speaker (and more!), Victoria’s energy seems endless. Her latest book, Main Street Vegan is now on the shelves – a wonderful gift this holiday season for new vegans, and longtime vegans alike. We had the chance recently to chat with Victoria about the book, her work, and to get some tips on how we can all work to be a positive force within the vegan movement. Click here to read more.

Blikki, The Sustainable Lifestyle Magazine, Click here to read excerpt.

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The media outlets shown on the home page are those publications and programs in or on which author Victoria Moran has appeared with her various books.

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“Finally, a book isn’t preaching to the vegan choir, but to the people in the pews — and the ones who can’t fit in those pews. This is a book for the Main Street majority who aren’t vegans. Once you read this, you’ll know it’s possible to get healthy and enjoy doing it — even if you live in Paramus or Peoria.”
Academy Award-winning filmmaker, Michael Moore

“Great read for vegans and aspiring vegans”
Russell Simmons, business magnate and author of Super Rich

“Yet another divine gift from Victoria Moran. Main Street Vegan covers it all–inspiration, information, and out of this world recipes. This book is a gem.”
Rory Freedman, coauthor of Skinny Bitch

“A great book for anyone who’s curious about veganism. It shows that not all vegans are weirdos like me.”
Moby, award-winning musician, DJ, photographer

Main Street Vegan is exactly the guide you need to make changing the menu effortless. This flawlessly researched book covers every aspect of plant-based eating and cruelty-free living, with everything you need to make healthy changes stick.”
Neal Barnard, MD, founder of Physicians’ Committee for Responsible Medicine and author of The 21-Day Weight Loss Kickstart