About Us

Victoria Moran, shown here with her daughter and Main Street Vegan coauthor, Adair, has been a Main Street Vegan® for 35 years and she held the title of Peta’s Sexiest Vegan Over 50, alongside the male winner, Joel Kahn, MD, in 2016/17. She is the bestselling author of thirteen books, including Creating a Charmed Life (in 30 languages around the world); the gentle weight loss classic, The Love-Powered Diet, reflecting the author’s own struggle with and recovery from compulsive eating; The Good Karma Diet, celebrating a high-green, high-raw, high-energy food style; the iconic Main Street Vegan; and new this year, The Main Street Vegan Academy Cookbook, coauthored with JL Fields. Victoria’s college thesis became Compassion the Ultimate Ethic: An Exploration of Veganism, originally published in 1985 and the first work on vegan philosophy and practice to come from a major publisher. Victoria is also an inspirational speaker, corporate spokesperson, certified holistic health counselor (HHC, AADP), graduate of the T. Colin Campbell Foundation/eCornell program in plant-based nutrition, host of the Main Street Vegan radio show/podcast, awarded Outstanding Vegan Media Outlet 2015, and founder and director of Main Street Vegan Academy, training and certifying vegan lifestyle coaches.

Cited by VegNews among the Top 10 Contemporary Vegetarian Authors, Victoria appeared twice on The Oprah Winfrey Show and she’s one of the celebrity coaches for PCRM’s 21-Day Vegan Kickstart. Her articles have appeared in Yoga Journal, Mothering, Natural Health, Woman’s Day, Martha Stewart’s Whole Living, VegNews, and Vegetarian Times. Her work has been noted in USA Today, the Chicago Tribune, the Washington Post, Self, Elle, Glamour, Allure, and O, the Oprah Magazine. She was named Vegan of the Year 2012, sharing that honor with male counterpart Michael Greger, MD, and she speaks extensively for vegetarian/vegan festivals, health events, women’s conferences, associations, corporations, and religious groups.

Moran lives with her husband, writer and musician, William Melton, in a LEED-certified green condominium in New York City’s thriving Harlem neighborhood. They’re co-writers of the feature film in pre-production, Miss Liberty, and co-humans to a rescue-dog, Forbes. To keep in touch, please:

• • Follow Victoria on Twitter: @Victoria_Moran and @MainStreetVegan
  • “Like” her on Facebook: Main Street Vegan
  • Share with her on Instagram: @MainStreetVegan
  • Subscribe to the Main Street Vegan Podcast on iTunes

Adair Moran: A Main Street Vegan from birth, Adair grew up in Kansas City, Missouri, and became a New Yorker at age seventeen. She works in NYC as an actress, playwright, aerialist and aerial performance instructor, and stunt performer, appearing on TV shows such as Royal Pains, Blue Bloods, House of Cards, Jennifer Jones, and Gotham, where she was the stunt double for the young Bruce Wayne until the actor playing that role had a growth spurt! When not performing, writing, or being set on fire, Adair is a NY State Licensed Wildlife Rehabilitator and founding partner of Urban Utopia Wildlife Rehabilitation, New York City’s first wild mammal rehab. She lives with her husband, actor Nicholas A. Moran (creator of the “Nick’s Holiday Pancakes” recipe featured in Main Street Vegan), and their two rescued dogs, Oliver and Tala. You can learn more about Adair’s performing career at www.adairmoran.com and learn about the good work of Urban Utopia at www.urbanutopiawildlife.org. Follow her on Twitter @AdairMoran and Urban Utopia @uuwrwildlife.*          *          *          *          *

Formal photo of Victoria and Adair by David Rodgers

Privacy Policy

Your privacy is important to us. We collect no information about visitors to our site other than that which you share with us via opt-in. If you choose to subscribe to our newsletter and wish at any point to unsubscribe, you may do that with a simple one-click. We commit to never sell or share your contact or other personal information with any third parties. If you elect to contact or connect to any third parties via our website or a link in one of our newsletters or blog posts, you may choose to submit your information to such third parties; these organizations are responsible for their own privacy policies, which you can learn about by accessing their websites or contacting the people involved.